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Tag: Federer

Nike Takes a Swipe at Federer In The ‘Advantage, Nadal’ Ad

Posted on by Chirag

The biggest sneaker conglomerate, Nike, released an advertisement video just hours after Rafael Nadal won his 21st record shattering and setting Grand Slam in Australia last week. The ad didn’t feature much visual content but focused on the best commentary or umpire calls throughout Rafa’s career ending with the line, “Advantage, Nadal”.

The sports company is known for making amazingly good marketing campaigns featuring some of the best stars in sports like Ronaldo, Federer, Nadal, Serena Williams, Tiger Woods and more.

The advertisement didn’t stop at the video as Nike spread a Black hoarding with the text ‘Advantage, Nadal’ all over the North American continent at places like the Times Square, Crypto.com Arena and more.

However the big story behind the scenes was the fact that Nike kept their chips intact by trusting Rafa and continuing his deal. Recently, Roger Federer left Nike as they refused to increase his deal to $10 Million exact. Federer left Nike and went out in the market shopping for sponsors. The 20 time grand slam winner didn’t take much time to announce his new deal with Uniqlo the Japanese clothing brand.

The deal was worth about $300 Million dollars with Federer also getting a 3% stake in the company worth another $300 Million. The Swiss Maestro now partially owns the Japanese giants and is also sponsored by them in terms of shoes and clothes. Meanwhile, Nike continued their partnership with Rafael Nadal and with Nadal winning the 21st slam before Federer and Djokovic, Nike seemingly have the upperhand when it comes to a collection of athletes on contracts.

“What Would Novak Do?” Asks Medvedev

Posted on by Chirag

Danni Medvedev won his quarter finals match against the young Canadian Aliassime yesterday in a thrilling five set match. Hope seemed to have been lost for Medvedev as he lost the first two sets to the Canadian. However in one of the best comebacks in Australian Open history, Medvedev went on to win the next 3 sets straight in a row to secure his spot against Tsitsipas on Friday.

Post the grueling match, Medvedev was in a good mood, and said ““I have no idea!” When asked about the intense heat and physicality.

“I mean, talking about the match point, I managed to serve well. If it had been a second serve, we never know what would happen. Talking about the whole match. It’s funny this bag, I usually come with a lot of (spare) clothes, just in case, you know six shirts, three pairs of shoes, whatever. Now it’s empty!”

“I didn’t really know what to do,” Medvedev explained. “Actually I don’t know if people are going to like it but I told myself ‘what would Novak (Djokovic) do?’”

At this point, the crowd serenaded him with boos with the mention of the World no. 1 

“Because he is one of the greatest champions, or Rafa (Nadal) or Roger (Federer) to be honest, they’ve won so many matches like this.”

At the mention of Nadal and Federer, the crowd cheered in response.

“And I just thought ‘ok, I’m going to make (Auger-Aliassime) work.’”. “If he wants to win it, he needs to fight until the last point, even if it’s 5-0, 40-0 for him, I’m going to try to make him tired for the next match, you know? Just fight until the last point, and it worked.”